Mindspace Takes Home Five Addy's

February 17, 2006 – Tempe, AZ

The American Advertising Federation (AAF) awarded Mindspace five ADDY® Awards during the Phoenix Advertising Club's annual ADDY Awards Gala. Mindspace received awards for creative work designed for Butterfly Dreams, Chef's Planet, Omnilink and Toni & Guy Academy. The ADDYs are the advertising industry's largest and most representative competition.

"As first-time ADDY competitors, we are honored to receive this prestigious recognition," said Mark Zembal, principal and strategic director of Mindspace. "To be recognized by the industry and our peers is the ultimate validation of our work."

Mindspace received recognition in the following categories: Bronze ADDY, Web site design for Butterfly Dreams; Silver ADDY, glass cruet packaging for Chef's Planet; Bronze ADDY, corporate brochure for Omnilink; Bronze ADDY, corporate stationary for Omnilink; Silver ADDY, Web site design for Tony & Guy Academy.

"We are proud of the many milestones we have reached in the past few years, but this certainly tops the list," added Brent Shetler, Mindspace principal and creative director. "Our creative team continues to produce industry-leading work that is attracting new clients and cementing our reputation as a world-class ad agency. At the same time, our clients benefit from dynamic and measurable results."

Conducted annually by the AAF, the local ADDY Awards are the first of a three-tier, national competition. Local entrants from across the country vie for recognition as the very best in their markets. At the second tier, local winners compete against other winners in one of 14 District competitions. District winners are then forwarded to the third tier, the national ADDY Awards competition.

Selection of the most creative entry in each category is determined by a scoring process in which a panel of judges evaluates all creative dimensions of every entry. The number of awards given in each category is determined by the judges, based on the relative quality of work in that category.

About Mindspace
Mindspace has experienced tremendous growth every year since it hung out its shingle, both in terms of revenues and clients. Extremely strategic, highly creative, and just a little bit left of quirky; Mindspace goes beyond pretty pictures and clever copy to deliver uber-effective, highly integrated solutions to real marketing communications challenges. With B2B and B2C customers on both coasts and in between, this highly decorated, award-winning agency is building a loyal following of clients and employees. For more information, please call 480.941.8497 or e-mail info@mindspace.net.