Brain Matter: Mindspace Newsletter January 30th, 2009

January 30, 2009 – Tempe, AZ

Mindspace Hires Gina Kilker: Mindspace is really, REALLY excited to announce the hiring of Gina Kilker who will be leading Mindspace’s account services activities. With over 20 years of experience in leadership positions, Gina will ensure projects stay on track and communicate project status with clients. Prior to Mindspace, Gina’s experience includes tenure as the VP of Marketing and PR for Realty DataTrust where she supported company growth of nearly 500%, Director of Strategy for IMS, Inc. and the Director of Marketing Communications for Cyclone Commerce. Basically, she is an All-Star and our efficiency will blow the top off of our offices!

Mosaica Education, Inc. Joins Mindspace Family: Mosaica, a leading private operator of over 77 schools throughout the United States and Middle East, has signed on with Mindspace to increase awareness and drive enrollment for the Phoenix, Ahwatukee and Laveen schools. Mindspace will be developing a new advertising campaign and will be publicizing the schools through various public events and publications all in order to promote enrollment and visibility. If you don’t know them…well, you soon will.

Sam Schmidt Paralysis Foundation Renews PR Contract: The Foundation , which is led by legendary Indy Racing League driver Sam Schmidt, has an exciting and eventful year ahead, and Mindspace PR will be leading the race to manage all publicity efforts. This is a great organization doing great things and we are happy to play our part.

Why Mindspace in a Down Economy?: In this economy, you are likely constrained by budgets more than ever. So why is Mindspace the ideal marketing partner for your local, regional, national or international company or project? With both client and agency experience, Mindspace understands the challenges that you face and all that goes with them. Combine that with results producing (and award winning) work, and our value proposition is top-shelf. So browse our website, look at our portfolio, listen to what our clients say about us, and then contact Darren Steele at darren@mindspace.net or Cathy Planchard at cathy@mindspace.net for all inquiries. You can also reach them at 480-941-8497.

Mindspace is proud to offer its support to Jolt: A Midseason Jolt of PR Energy. We’ve been planning and securing speakers for the upcoming event on Feb. 6, which will help arts and cultural organizations use PR strategies to address philanthropy, sponsorship, sales and attendance. In light of shrinking marketing budgets and discretionary spending, it’s critically important that organizations mix PR know-how with creative thinking. Our very own Jennifer Avrhami will be leading a discussion on effective PR strategies for securing television coverage.

Mindspace on Facebook/Myspace: Did you know that we have Facebook and Myspace pages? Well, we just started them so join the Mindspace family and be our friend. You’ll get to see what we look like (for better or worse) and find other fun Mindspace stuff. You can also follow Mindspace PR person Brent Diggins on Twitter @bdiggs , where he talks about Mindspace and public relations (among other things).

Mindspace Hires Darren Steele as Strategic Director: Do you know this already? If not, read on. Mindspace is thrilled to announce a new member of the team, Darren Steele. In his role of Strategic Director, he will provide oversight on all account direction and lead new business initiatives. If you don't already know Darren, he brings a really powerful history of senior level marketing expertise, including serving as one of the lead marketers for Xbox and the head of two new start-ups in the social media and Web 2.0 space. Basically, he’s so money, it’s not even funny. Here’s his full bio.