Brain Matter: Mindspace Newsletter April 10th, 2009

April 10, 2009 – Tempe, AZ

Mindspace Hires Sarah Sbordone: The search for the perfect candidate was intense, it was grueling (we only lost two candidates in the process), and it is now over. With the end, we have a beginning and are proud to announce that Sarah Sbordone is the newest member of the Mindspace team. She will be joining Mindspace as a public relations account coordinator where she will be working on a variety of Mindspace accounts. Sbordone was formerly with Brodeur Partners where she worked on many national and international client activities. Prior to her work with Brodeur, she assisted the marketing and public relations directors of The Phoenix Symphony. With open arms we welcome her, and are already pouring honey on her keyboard, placing whoopee cushions on her chair, putting tape over her telephone receiver and preparing the story about the office ghost.

Let There be Light!: Let there be solar energy! Harnessing the power of the sun, the solar energy industry has emerged, and Mindspace is very excited to say that we’ll be conducting a public relations campaign for a major solar panel company that has operations from coast to coast. As part of the effort, Mindspace PR will engage in a number of activities including strategic business alignment, media relations, material development, and strategic sponsorship and partner identification and engagement.

Read our lips. There’ll Be Less Property Taxes: Are you paying too much for property tax? More likely than not, you are. So, imagine if you could easily use a computer software program to find out how much your property is truly worth (not the overinflated version your probably have), get that number changed with the county and thereby lower your property tax payment. Sounds too good to be true, right? Well it isn’t, and a company that has developed this computer software engaged Mindspace for a comprehensive integrated effort. As part of the duties, Mindspace will develop an identity (name, logo, and brand) and conduct a number of strategic marketing, new media and public relations activities. We are excited about this project, and are looking forward to paying less to the taxman.

Design Team Tweeting, Look Out!: It’s official; Twitter is HUGE. Even the Mindspace designers are jumping on board. Follow some Mindspace designers and new Tweeple @brentshetler, @nealwerntgen and @kristinawood. Twitter veterans and other Mindspacers (a.k.a. Mindspace employees) are @bdiggs, @cplanchard, @at33, @tremendo, @aaronfroehlich, @mindspaced, @jenniferavrhami, @tomVH, and @azmegb.

What Kind of Clients Do We Like?: Ones that like that we’ve been in their shoes; that realize that since we’ve come from the client side, we can appreciate the challenges they face, know the hoops they have to jump through, and know what makes a bad agency and what makes a GREAT agency.

Those are some of the reasons why companies like Hershey’s, American Express, Avnet, Hilton, LifeLock, IBM, Sun Microsystems, VeriSign and Dunn & Bradstreet have chosen Mindspace for a variety of projects and campaigns.

Take a look at our value proposition, browse our website, look at our portfolio, listen to what our clients say about us, and then contact Darren Steele at darren@mindspace.net or Cathy Planchard at cathy@mindspace.net for all inquiries. You can also reach them at 480-941-8497.

Mindspace on Facebook/Myspace: Did you know that we have Facebook and Myspace pages? Well, we just started them so join the Mindspace family and be our friend. You’ll get to see what we look like (for better or worse) and find other fun Mindspace stuff.

Elaine Benes or Michael Jackson?:Things at Mindspace are changing alright. After employee picketing, replacement marketing scabs getting beat up for crossing the picket line, and rocks thrown at the windshields of executives, the North side of the Mindspace campus now has music throughout the office. No longer will we be dancing in the streets, but will be doing the Elaine Benes jerk in the comforts of our office. Head honcho Brent Shetler kicked things off by doing a dance he afterwards proclaimed was like “Michael Jackson on steroids.” That’s weird because none of us could remember Michael Jackson pulling a hamstring during a dance and then walking off the stage muttering under his breath.