Back to case studies

The Urban Tea Loft

• Introduction

  The Urban Tea Loft, located in Historic Downtown Chandler, is a tearoom with an urban twist. The owners sought to reintroduce tea as a modern, healthy beverage by featuring an extensive range of teas and various ways to enjoy them. An extensive menu with tea-infused items complemented the beverage offerings.

• Projects

  The Urban Tea Loft hired Mindspace PR to manage a grand-opening event that would introduce The Urban Tea Loft to tea aficionados, neighbors, key community leaders, event planners, and journalists in time for the holiday season. Mindspace worked with The Urban Tea Loft's event planner to create a dynamic opening event, managing all aspects from gift bag assembly to invitation design, while simultaneously overseeing outreach to the media, neighbors and community leaders.

  Leading up to the opening of The Urban Tea Loft, Mindspace PR publicized the new teahouse by securing two interviews on Channel 3’s Your Life A to Z and a live-remote with Channel 3’s Good Morning Arizona. The team generated continued buzz among the food, lifestyle, health, hospitality and business editors by providing updates and new information on The Urban Tea Loft, further peaking journalists’ interest in time for the grand opening event.

• Results

  Mindspace PR’s media relations efforts generated 1.7 million impressions, resulting in $50,000 in advertising value for The Urban Tea Loft. Stories appeared in Arizona Foothills Magazine, Phoenix New Times, Valley Guide Magazine, East Valley Tribune, and AZ Weekly Magazine.