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Hilton

• Introduction

  The Arizona Hilton Resorts group includes Hilton Sedona Resort and Spa, Hilton Tucson El Conquistador Golf & Tennis Resort, and the two Pointe Hilton Resorts in Phoenix; Squaw Peak and Tapatio Cliffs. The Arizona Hilton Resorts are luxury resorts that provide both business and leisure amenities, including spa, golf and water recreation facilities. Mindspace PR was hired by Arizona Hilton Resorts to provide supplemental public relations support to its four statewide locations with ongoing media relations, community relations and groundbreaking and grand-opening events.

• Projects

  In every effort from community relations to grand openings and groundbreakings, Mindspace PR was tasked with generating media coverage to achieve maximum exposure for the resorts and their initiatives. Targeted media included local, regional and national publications in a variety of marketplaces including hospitality, travel, food and beverage, consumer interest, meeting planning and business.

  Arizona Hilton Resorts have had multiple groundbreakings for new projects and facilities; one example being the groundbreaking event for the Pointe Hilton Tapatio Cliffs’ Highland Center. In this effort, Mindspace PR coordinated and managed the Highland Center groundbreaking reception to raise awareness of the new meeting facility among local business media, including meeting planner and tourist publications, Phoenix Convention and Visitors Bureau officials, the Arizona Hotel and Lodging Association, and the Phoenix City Council. Mindspace PR created a guest list that included key community and media contacts, managed the creation and distribution of e-mail invitations, worked with the resort’s restaurant to coordinate the groundbreaking reception, developed the presentation, and created materials for the event.

  Mindspace PR held a grand opening event for Tocasierra Spa and Fitness Centre; a premier full-service luxury resort spa and fitness facility located at the Pointe Hilton Squaw Peak Resort. The PR team selected a list of top media targets, and an overall PR plan was crafted and executed.

  Mindspace PR was also responsible for planning and overseeing community relations and events, including the preservation of the Dreamy Draw Trail, a popular community hiking and recreation area. Mindspace PR planned the rededication ceremony, solidifying the resort’s reputation in the community and promoting goodwill.

• Results

  At each of the four Arizona Hilton Resorts’ properties, Mindspace PR has achieved tremendous media coverage on both a local and national level in a variety of marketplaces. With over 60 placements and 36 million media impressions in three months, the resorts have been featured on MSNBC.com, Meetings West, The Business Journal-Phoenix, Hotel F & B Executive and numerous television shows. Additionally, the community relations efforts have produced added brand strength and goodwill in the community.