Open to Digging Deep and Unearthing Your Brand

The best brands not only connect with the target audience emotionally and rationally, they push the right button with spot-on consistency. Understanding the essence of your brand and what sets you apart is critical to knowing where that button is, and just how hard or soft you want to push.

Using a proprietary approach known as the Mindspace Brand Pillars™ Methodology, we examine the emotional and rational, as well as the tangible and intangible components of your brand through interviews, discussions and research. We define your brand uniquely and then take the next step by bringing it to life with a logo/mark, tag line, brand promise and integrated elevator pitches that are relevant, resonate and ring true. We help you define Key Differentiators that set you apart in the market and make you stand out from your competition. And we get it all done in an average of three weeks—not three months.

True to our unconventional approach, Mindspace believes that bloated 100-page, self-important brand studies become irrelevant the moment they’re delivered. Trust us—we were clients too, and we’ve all seen the three-ring binders collecting dust on a shelf. Instead, we deliver a booklet (usually 16 pages or less) called The Little Playbook of Brand Consistency that gets handed out to every team member. Soon, everyone is singing from the same hymnal—literally. A brand study that actually gets used? Imagine that.

Working with Mindspace, your brand will finally be able to consistently project a unique identity to consumers, and do so in a way that wins their hearts so they can’t get you out of their minds.