As we all know, going to an industry trade show or conference is an important event for both your company’s exposure and to generate new sales leads. You’ll need to be prepared with great marketing collateral that can get your message in the hands of your targeted audiences. Press kits, elevator pitches, case studies and white papers are all important to have, and Mindspace Public Relations has the skill set to develop these important marketing communications and public relations materials on your behalf. In addition to material development, Mindspace Public Relations can facilitate interviews, press conferences and demos with attending analysts and media to ensure they are aware of your presence and products.

Perhaps it’s the groundbreaking on a hot, new hotel, the start of a new medical building or it is your newly redesigned and repositioned restaurant, a grand opening or ground breaking event is a great way to get attention from the media, key community leaders, industry partners and clients. Whether it’s planning the entire event or securing important media attendance, our sophisticated Mindspace publicists will ensure that all of the necessary elements are maximized to ensure your event is a success.

Pointe Hilton Tapatio Cliffs resort recruited Mindspace’s Public Relations team to coordinate and manage the Highland Center ground breaking reception to raise awareness of the new meeting facility among local influencers, including local meeting planner and tourist publications, Phoenix Convention and Visitor Bureau officials, the Arizona Hotel and Lodging Association, the area’s Phoenix City Council district representative, and community businesses. Mindspace researched and created a guest list that included key community and media contacts, managed the creation and distribution of email invitations, worked with the resort’s restaurant to coordinate the ground breaking reception, developed the resort’s general manger’s reception presentation, as well as created public relations and corporate communications documents for the event.

The Urban Tea Loft hired The Mindspace Public Relations team to manage a grand-opening event that would introduce The Loft to tea aficionados, neighbors, key community leaders, event planners, and journalists. Mindspace worked with The Loft’s event planner to pull together a viewing event, managing all aspects from gift bag assembly to invitation design, while simultaneously managing outreach to the media, neighbors and community leaders. The successful event, which was held on the same evening as Historic Downtown Chandler’s Art Walk, created a sustained buzz among the public and media.

Whether an internal company function, conference for franchisees, shareholder meeting, fundraisers or publicity stunts, planned events can be a daunting task for any company. Our Mindspace Public Relations agency team researches, identifies, and cleverly concepts events and messaging to ensure that your company’s special event gets the attention it deserves. Leave the details to us.

LifeLock, a leading identity-theft prevention company, engaged in a number of special events and campaigns targeting a variety of causes. Mindspace supported all special events and campaigns with aid in planning, media relations and brand exposure. Mindspace became an important part of the “Strike Back: Defeat Identity Theft Now” grassroots tour, where LifeLock’s CEO, Todd Davis, traveled across multiple states in a campaign tour bus, attending public events, corporate headquarters, universities and legislative meetings to help shed light on the growing propensity of identity theft. Throughout the campaign, a petition was signed by citizens asking for stronger identity theft protections laws. The tour concluded when the signatures were presented to the U.S. Senate in Washington, D.C. Mindspace also supported multiple Governor Proclamations, raising visibility regarding the propensity of identity theft in numerous markets.