Media Relations entails communicating with editors, writers, producers, hosts, and anyone involved in creating and disseminating news to ensure that your message gets in front and remains top-of-mind. Mindspace Public Relations will carry out the process from the initial communications to training your spokesperson to facilitating your interview, whether by phone or on-camera. We can work as your outsourced Public Relations team or as a complement to your in-house efforts.

While supporting the Ethisphere and Forbes joint-conference, “Driving Profit Through Ethical Leadership,” Mindspace worked to leverage the power of the public relations professionals from each of the World’s Most Ethical Companies, which were recognized at the conference dinner. Mindspace provided each company’s communications department with a template press release and a logo to distribute their own press releases the day following the conference to complement their own media relations efforts. This resulted in coverage in the Wall Street Journal, Business Journals across the country, trade publications, online blogs and newsletters, as well as nearly 30 broadcast mentions across the country.

In the first week following “Driving Profit Through Ethical Leadership,” and the “World’s Most Ethical Companies” announcement, Mindspace generated 32 million impressions through television and radio, and 135 million in online coverage.

LifeLock’s media relations campaign is known as one of the most well-planned, executed and aggressive in the nation, and Mindspace’s public relations activities were an integral part of the effort. In a six month period, Mindspace was able to reach more than 600 media outlets and gain 100 million media impressions; both astounding numbers in the given timeframe. From crisis communications to support of corporate initiatives, media relations were included in every effort, and consisted of Breaking News, Expert Positioning, Identifying Trends and Pitch Crafting, and Identifying Theft Victims Campaign.

Solstice was named to the elite “Best of the Best 2007” list from Robb Report, its second designation in three years. The Mindspace Public Relations team oversaw the development and execution of a media relations campaign to solidify Solstice as the leader in the ultra-luxury destination club industry.

Through extensive marketing communications and public relations efforts, the Mindspace Public Relations team secured coverage in high-end luxury lifestyle and business media outlets, including Elite Traveler, Conde Nast Traveler, W Magazine, Vogue, and business outlets including CNBC's Closing Bell, CNBC's On the Money, Millionaire Magazine, and Executive Decision Magazine.

Mindspace distributed a multi-media news release announcing the designation, which included an embedded 2-minute video. Mindspace's media relations efforts garnered approximately 124,000,000 impressions, which equated to nearly $2 million in advertising value.

Mindspace was tasked with conducting a complete local, regional and national media relations campaign for the opening of two colleges in Tucson. Objectives under media relations included a media audit, key messaging, media training, and media relations with a key media focus. Through Mindspace efforts, the EDMC schools were placed in over 30 publications, including a number in their key media market, and reached over eight million people. Stories capitalized on the wide expertise of the faculty to offer media insight on a number of topics.

The Urban Tea Loft sought assistance from Mindspace Public Relations to generate publicity prior to the opening of The Loft in time for the holiday season of 2007. Leading up to the opening of The Urban Tea Loft, Mindspace publicized the new teahouse by securing two interviews on Channel 3’s Your Life A to Z and a live-remote with Channel 3’s Good Morning Arizona. The team further generated a buzz among the food, lifestyle, health, hospitality and business editors by providing updates and new information on The Loft, further peaking journalists’ interest in time for the grand opening event. Mindspace’s media relations and integrated marketing communications efforts generated 1.7 million impressions, resulting in $50,000 in advertising value for The Loft. Stories appeared in Arizona Foothills Magazine, Phoenix New Times, Valley Guide Magazine, East Valley Tribune, and Night Life AZ Magazine.

CMDA, an innovative design firm based in Arizona, commissioned Mindspace to generate exposure of the company’s latest design projects. Mindspace utilized CMDA’s strong and vibrant architectural images to generate interest of the company’s story among national trade, luxury, lifestyle, design, and local publications.

With three months of intense public relations and corporate communications, Mindspace attained local and national media placements throughout the year for CMDA, including a six-page spread in Arizona’s leading lifestyle magazine, Arizona Foothills Magazine, as well as placement in Robb Report Magazine, which is expected to appear in the fall 2008. The design firm was also prominently featured in numerous business and trade publications, including The Phoenix Business Journal, Source+Design Magazine and Hotel Design Magazine, and was a cover feature in Spa Management Journal. The media relations efforts resulted in over 600,000 impressions and $90,000 in advertising value.