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Strategic Planning/Consulting
Theres an old adage: You plan your work and work your plan. Whether you are looking to launch a new product, reposition an existing one or raise visibility with your targets, a solid marketing strategy is at the crux of success. Mindspace Public Relations will help you identify your target market, what sets you apart from your competition, the best means to reach your audiences and the resulting goals, tactics and timelines that will deliver measurable results. Mindspace will design strategic plans for implementation by the Public Relations team or by the client.
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Product/Service Launches
How do you get your new product or service noticed? By creating a buzz! Our Public Relations team will develop a strategic plan surrounding your product or service launch to ensure that it reaches the right audience and gets people talking. Plus, we will ensure that the launch extends beyond the media to your other key stakeholders, such as employees, investors, community officials and partners. With decades of collective experience in launching new products and services, Mindspace Public Relations can put our insights and relationships to work for you.
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Ethisphere Magazine Example
Ethisphere Magazine launched its first issue in December 2006. The Mindspace Public Relations firm was tasked with publicizing the magazine. Since the magazine was seen as competition to other magazines, the publicity efforts for the launch focused heavily on targeting corporate level and corporate social responsibility leaders through social media. Mindspace utilized wire services that would allow for coverage in blogs and other online sites, while simultaneously increasing search engine rankings. Additionally, the team managed traditional media relations efforts that resulted in coverage in BizAZ, an in-depth interview with Dow Jones for their corporate governance publication, and an ongoing relationship with Forbes Magazine.
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Merger Communications
Numerous companies around the country have turned to the Mindspace Public Relations team to help create the strategic plan, public relations and marketing communications surrounding mergers and acquisitions. We’ll work with you to ensure that the message you communicate is compelling, that all of your spokespeople are prepared, and that your major stakeholders—employees, partners, clients, vendors and shareholders—understand the significance of the event. We’ll also handle the day-of announcement, presentations and follow-up with media and stakeholders. This is an incredibly important event in your company’s history—don’t leave any of the communications details to chance.