We’re an

Independent Creative Agency

focused on



Phoenix / Portland

Mindspace game the system (480) 941-8497

Our approach to your business

Most of what we produce isn’t a game. And it’s not about amusement. It’s about adding value to communication to engage a distracted audience.

We’ll extract the wisdom of your stakeholders. Then we layer in strategy, game mechanics, UX, learning theory, tech and design. And we measure it all for ongoing refinement.

The output is strategic and custom. The concepts may push you a little. But hand us the keys and enjoy the strongest impact you’ll make—and the most fun you’ll have—on the job this year.

We know gamified acquisition, loyalty, education and engagement. We do strategy, creative and development. We target employees, customers, prospects and students. We deliver campaigns, web, mobile, social and video.

Engaging the Dexter fans mid-week

Dexter platforms

This mobile and social effort to keep Showtime’s Dexter fans buzzing between episodes achieved 4.8 million questions answered and 21,000 hours of play.

Playing with Virgin America’s partners at 30,000 feet

We got the urgent call to find a new way to introduce Virgin America’s partner program in the air. 30 days later, Go Big Bingo took the snore out of flying and partner engagement.

Redesigning the website that lit up Vegas

MGM Resorts International’s ARIA Resort & Casino, the world’s largest AAA 5—Diamond hotel, had a 22% revenue increase within 45 days after we redesigned the website.

Gaming the training at Deloitte

Deloitte needed an option to leapfrog previous internal education systems. We responded with a simple challenge that changed the training game.

Upselling upset banking customers

Texas bank Extraco eliminated free checking and asked us to limit attrition. We did, and we upsold a more profitable service at 700% above prior benchmarks.

Our recent clients

  • Time Warner
  • Hyatt
  • Deloitte
  • Virgin America
  • Showtime
  • Expedia
  • Coca-Cola
  • Paramount
  • Hyatt
  • MGM Resorts
  • FedEx
  • TNT
  • BYU Idaho
  • Boeing
  • HBO